An Online Marketplace for Interior Design Modelling
Choosing an interior designer has long been an opaque process. Clients typically commit to a single studio on the strength of a portfolio and a first conversation, with little sense of how their own space might be interpreted until work is already underway. Arellio set out to close that gap by moving the modelling stage online and making it the basis for the decision itself.
Rather than selecting a studio and hoping the result matched their expectations, prospective clients could invite proposals for their specific project, review competing digital models of their space, and select the company whose interpretation best reflected what they were looking for. The intent was to make the choice of designer more transparent, more competitive, and better informed.
I never fully committed to Arellio, and interest among my cofounders faded over time. The experience taught me that the most important decision you make when starting a company is who you choose to start it with.